Vertiv Names Rainer Stiller Chief Advertising and marketing Officer
Vertiv has named Rainer Stiller the corporate’s new Chief Advertising and marketing Officer (CMO), efficient instantly. Stiller will lead Vertiv’s international advertising and marketing group because it continues its imaginative and prescient of offering prospects with a extra progressive and private digital advertising and marketing expertise.
Stiller joined Vertiv in 2017 as Vice President of Advertising and marketing for EMEA, and was later promoted to Vice President, World Channel Advertising and marketing. He has helped to remodel Vertiv demand era, buyer expertise, digitization of lead-to-order processes, gross sales pressure enablement, and strategic branding.
“Over the previous 4 years, Rainer has led our advertising and marketing group to success by enhancing our digital expertise and pushing Vertiv to be extra considerate, imaginative, and strategic in serving our prospects,” stated Vertiv chief technique and growth officer, Gary Niederpruem. “His ardour for the function advertising and marketing performs in our success, each internally and externally, makes him the right particular person to guide our international advertising and marketing group.”
“I plan to assist Vertiv and our advertising and marketing staff turn into much more artistic, purposeful and analytically pushed in our efforts to achieve and interact with our prospects,” Stiller stated. “It’s gratifying to be part of a company the place I can lead a various, international staff that’s motivated and devoted to creating an actual distinction for our stakeholders.”
Stiller has greater than 20 years of expertise in gross sales and advertising and marketing management roles at F500 and Euro Stoxx 50 corporations, with roles based mostly within the US, France and Switzerland. He graduated from the Munich College of Utilized Sciences in advertising and marketing and human useful resource administration, and realized the advertising and marketing ropes on the BMW headquarters in Germany.