CleverTap introduced it has partnered with Unocoin, India’s first crypto alternate, to optimize, speed up their person engagement, and supply a seamless omnichannel buyer expertise.
By this collaboration, and by integrating CleverTap’s resolution into its app, Unocoin is now outfitted to raised perceive person conduct and has the flexibility to create segments based mostly on person exercise, demographics, and different parameters. Unocoin can even have the ability to create hyper-personalized campaigns to have interaction with its viewers throughout a number of channels on the proper time with exact communication.
Suhas SK, Senior Vice President – Advertising, Unocoin Applied sciences Non-public Restricted, mentioned, “As a platform that helps people with investments into cryptocurrencies, we should be cognizant of the precise wants of our customers. Understanding a buyer’s conduct on our app turns into important because it helps us present a tailor-made expertise. Since consciousness and understanding of cryptocurrencies at giant is at a nascent stage, delivering exact communication turns into all of the extra essential.”
CleverTap allows Unocoin to maintain observe of app exercise, in-app purchases, and returning customers. Unocoin can even have the ability to personalize buyer person expertise utilizing real-time behavioral information with exact predictive suggestions, resulting in engagement alternatives based mostly on every person’s actual wants.
Vikrant Chowdhary, Chief Progress Officer, CleverTap, mentioned, “We’re delighted to companion with Unocoin of their journey to make cryptocurrency simple for all. With CleverTap Retention Cloud, Unocoin will have the ability to hyper-personalize the expertise for each investor. In the present day, hyper-personalization is essential at each level in a buyer’s journey and is a key enabler to progress. We’re assured that with our assist, Unocoin will have the ability to develop and provide its prospects precisely what they want.”
