Tata Sky extends the advantage of its pioneering OTT content material aggregator service, ‘Tata Sky Binge,’ to cellular with the introduction of Tata Sky Binge Cell app. Aligned with its Model Goal to make tomorrow higher than right this moment, Tata Sky Binge on TV, and now on Cell endeavours to make high quality leisure accessible to all viewers on their screens of selection.
Tata Sky Binge’s core proposition features a content material first strategy. This one-of-a-kind OTT aggregation app curates’ content material from a number of streaming providers into classes comparable to New Releases, Widespread Motion pictures, Trending Now and so forth., making content material discoverability simple. Content material browsing utilizing Language, Style, app rails and so forth., makes search and proposals quicker and handy. The tab bar on the backside of the display screen provides quick access to House display screen, Search and Watchlist. Single subscription, single cost and single sign-on to view content material on one unified platform makes viewing immersive and pleasant.
With an goal to make this built-in OTT content material expertise accessible to an expanded subscriber base, Tata Sky Binge Cell app has been launched with two enticing plans. Subscribers choosing a Tata Sky Binge 299 plan will be capable to entry content material from 10 OTT apps on 1 TV display screen (by means of Amazon Hearth TV Stick – Tata Sky Version or Binge+ STB) and three cellular screens. The 149 mobile-only plan provides entry to Binge providers on 3 cellular screens with content material from 7 premium OTT apps. All new Binge customers downloading the Cell app get pleasure from a 7-day free trial.
Commenting on the launch, Pallavi Puri, Chief Content material & Business Officer, Tata Sky stated, “The launch of Tata Sky Binge Cell app is in sync with our endeavour in the direction of making our merchandise accessible to a bigger viewers base. Our subscribers can now entry their selection of OTT content material, on giant and small screens, at residence or on-the-go, all with a unified interface, single subscription and sign-on.”
She additional added, “Tata Sky Binge on Amazon Hearth TV Stick – Tata Sky Version was our first step into OTT. With the following step we wished to mix the perfect of each worlds on one interface, i.e. linear TV + OTT by means of the introduction of Android enabled good Set prime field, Tata Sky Binge+. With the extension of Tata Sky Binge on the cellular app, we now cater to audiences who watch OTT content material however choose it on their private gadget or for on-the-go consumption.”
Tata Sky Binge aggregates content material from 10 premium OTT apps. Single subscription and a unified person interface provides entry to companion apps comparable to Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Choose, Voot Children, SonyLIV and CuriosityStream. Amazon Prime Video might be accessed on the big display screen with an extra Prime subscription. Tata Sky Binge service was first launched through- Amazon Hearth TV Stick – Tata Sky Version. The following extension was the launch of Tata Sky Binge+ Android enabled good set-top field and now the identical promise is accessible on Cell (Android and iOS).
Tata Sky Subscribers with a Tata Sky Binge subscription on Hearth TV Stick – Tata Sky Version or Binge+ Set Prime Field can login and entry content material on the Binge cellular app through the use of their Subscriber ID or Registered Cell Quantity. Clients even have the choice to decide on a mobile-only plan.
