Snapdeal adjustments its web site and App look to refresh the person expertise

New Delhi, India, August 8, 2015: Snapdeal has evamped its full on-line look. The brand new look now could be obtainable to all of the customers. Each the web site and App have a contemporary new look. The principle intention of this new look is to refresh the person expertise for each cellular app and web site.

On this design replace, Snapdeal gave a brand new and refreshing look to its web site and cellular utility to offer superior person expertise for Android, iOS and Desktop customers. The brand new person interfaces are designed with a spotlight to create shopper delight with enhanced choices. Snapdeal’s new person interface is intuitive and options straightforward to find product info, grouping of the content material by intend and entry to all decision-making info in a single view.

Commenting on the brand new improvement, Anand Chandrasekaran, Chief Product Officer at Snapdeal mentioned, “Know-how is on the core of Snapdeal’s DNA and our imaginative and prescient is to construct a world-class digital commerce platform. We’re repeatedly working to boost the person expertise by means of our web sites and the cellular experiences. The refreshed interface is designed to provide our merchandise an uncluttered look, to make navigation simpler and create extra give attention to visible components that may spotlight the over 12 million merchandise. We’ve included buyer suggestions which has helped us immensely to design a product that may end in a richer and extra personalised procuring expertise. Right this moment over 80% of Snapdeal ‘s first time customers and 90% of publish buy prospects advocate the apps to their household and buddies. Going ahead, we are going to proceed to additional improve and add new options to provide our prospects a improbable procuring expertise.”

With a decreased app dimension of 6MB, enhanced efficiency on cellular with far fewer crashes and 25% quicker web page load on desktop, the redesigned person interface will now supply a less complicated, augmented and user-friendly platform. It will allow the shoppers to make purchases within the first view of the web page and cut back the variety of steps concerned when shopping for a particular product. With the refreshed person interface, Snapdeal has revised the standard crimson banner within the background in favour of extra white house with much less distraction from advertisements and colors, and extra focussed on visuals and product info. This makes navigation simpler for shoppers whereas going by means of numerous procuring classes to find and select merchandise conveniently.

Salient options of the Snapdeal’s new person interface

Easy, fashionable and intuitive design
Elegant mixture of colors, fonts and icons
Nice visible and data hierarchy with related animations
Materials design philosophy

Redefined info structure
Visible, class particular navigation
Improved class grouping
Higher entry to navigation all through the journey
Decreased variety of steps to achieve the best product

Improved discovery interface
Separate class and supply discovery
Devoted search web page with current searches
Bookmark favorite classes
Straightforward kind and filter actions on high of the web page

Intuitive shopper shopping for journey
Product info pages designed for simple visible navigation
All resolution making info in single view
Reimagined checkout course of

Lets see how this transfer of Snapdeal seems to be for them.

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