Snapchat releases new magic trick AR lens with Lay’s making customers disappear into skinny air
Snapchat is pushing its artistic boundaries with its progressive AR lens to introduce the brand new flat reduce chip – Lay’s Wafer Fashion, the thinnest chips from the home of Lay’s. Not too long ago launched by PepsiCo India, these ‘Paper Skinny, Wafer Skinny’ chips now have a particular interactive lens that Snapchatters can use to witness a magic trick starring themselves! Icon
Description robotically generatedIn order to introduce a chip that’s ‘so skinny that it disappears’, the lens permits customers to take part in a magic trick the place they get to see themselves disappear in smoke.
This partnership between Lay’s and Snapchat is predicted to deepen shopper engagement, particularly amongst Millennials and Gen-Z – who type the first target market for Lay’s.
Commenting on the collaboration, Gaurav Jain, Head of APAC Enterprise Growth, Snap Inc. mentioned, “The younger Indian viewers at the moment has an advanced palate and engages meaningfully with quirky, relatable and simply shareable content material. With our first of its type lens Snapchatters can watch themselves disappear- a great approach to captivate creativeness. We’re assured that this new lens will resonate with Snapchatters throughout the nation, resulting in a profitable launch for Lay’s Wafer Fashion.”
Snapchat has, up to now, triumphantly launched a number of AR lenses in collaboration with main manufacturers within the nation.
Shailja Joshi, Director Advertising and marketing – Potato Chips Class India at PepsiCo India, mentioned, “We’ve been frontrunners in delighting Lay’s followers with distinctive and flavourful experiences. With the launch of Lay’s Wafer Fashion, we’re prepared to thrill followers once more with the thinnest chips from the home of Lay’s. Retaining shopper choice in thoughts, we’ve created region-specific flavours in a format that might be liked by all. We’re excited to have our model ambassador Alia Bhatt characteristic alongside Siddhanth Chaturvedi, creating magic with this new marketing campaign. Our partnership with Snapchat is supposed to convey alive the proposition of the model in a disruptive method and we’re trying ahead to large participation and engagement by our customers. We’re assured that the viewers will love this new providing, Lay’s Wafer Fashion, similar to our different meals improvements.”
Tailored to go well with the prevailing and evolving tastes and palates, Lay’s Wafer Fashion is offered in three particular variants– Salt & Pepper, Tangy Deal with & Sundried Chilli flavours– choose variants can be found in choose geographies.
Over the previous few years, Snapchat AR has advanced from being only for leisure and self-expression to having true utility for each customers and companies. Snapchat sees over 6 billion AR Lens performs daily, and we now have greater than 200 million individuals participating with AR daily.