Qlik introduced that Sembo, Sweden’s largest tour operator and a part of the Stena Line Journey & Retail Group, is utilizing Qlik Cloud analytics to enhance operational efficiencies throughout its enterprise.
Since 2000, Sembo has pushed the event of e-commerce inside the Swedish journey business. In 2004, the corporate started constructing its analytics platform with the assistance of QlikView as its core resolution. Over 15-years later, it grew to become clear that the corporate wanted larger agility and mobility in its use of information within the firm’s day-to-day operations. Consequently, Sembo moved to Qlik Sense and has since bolstered this with Qlik Cloud analytics.
Andreas Elmgren, enterprise space supervisor at Sembo, mentioned, “Sembo sees itself, above all, as an e-commerce firm. It is extremely necessary that we will make use of the information we now have from our buyer purchases and perceive the place we’re making our cash. Based mostly on this knowledge, our groups turn into extra knowledgeable enabling every to work collectively and optimise how we do enterprise.”
Sembo’s enterprise mannequin is characterised by excessive transaction volumes and low margins. Profitability is dependent upon how effectively the corporate understands and may adapt to buyer behaviours. Knowledge must be interpreted rapidly and translated into insights for groups to make knowledgeable choices.
Adam Mayer, Senior Supervisor at Qlik, mentioned, “We’re very happy to be supporting Sembo because it undertakes a journey in direction of Lively Intelligence, the place knowledge not solely underpins choices however helps everybody within the organisation take knowledgeable actions to enhance processes and drive larger worth from buyer interactions. In a extremely aggressive market, with the ability to shift from a passive to an ‘Lively’ setting will give Sembo the sting over its rivals via real-time insights that can allow them to drive even larger outcomes.”
Qlik’s full knowledge analytics platform units the benchmark for a brand new era of analytics. With its one-of-a-kind associative engine, refined AI, and high-performance cloud platform, Sembo can empower everybody in its organisation to make higher choices each day with Qlik.
