SAP Asia Pacific Japan (APJ) introduced the appointment of Subramanian (Subbu) Ananthapadmanabhan as Senior Vice President (SVP) and Head of Midmarket, APJ. He steps into the function beforehand held by SVP Claus Andresen, who now takes on management of Cloud Success Companies, APJ.
Subbu will lead a regional workforce aiding small and medium enterprises to leverage the ability of clever enterprise options to remodel their enterprise. He can be answerable for driving the go-to-market technique, specializing in cloud hypergrowth, figuring out and constructing alternatives in new market segments and driving buyer lifetime worth.
Subbu was beforehand Head of Midmarket, SAP India, the place he has constructed a customer-centric, partner-first enterprise. Earlier than becoming a member of SAP in 2012, he held management positions at Oracle and IBM.
Established in 2022, the Cloud Success Companies organisation unites a worldwide drive of greater than 20,000 folks to deliver new companies choices, serving to clients maximise worth within the cloud with SAP at each single touchpoint. Underneath Claus’s management, the organisation works with Fortune 500 firms, startups, and SMEs throughout the area to make sure they extract most worth from their enterprise software program. With greater than a decade’s expertise in Asia Pacific, Claus is enthusiastic about how digital transformation can confer aggressive benefit by reaching strategic enterprise targets.
