pTron introduced a brand new daring and futuristic model identification that shall be strengthening the imaginative and prescient of its model to succeed in shoppers throughout the worth chain of economic system, mainstream and premium segments. These adjustments come at a time when the corporate is evolving its product providing and companies to cater to the youth in main cities of India.
In the previous few years pTron has remodeled and grown dramatically and it’s crucial for the model to replicate and promote the values it lives by. Designed to work effortlessly throughout digital and bodily channels, the brand new emblem evokes a sense of inspiration and modernness, to replicate pTron’s place as a younger and enthusiastic model which is all issues stylish, enjoyable, and being proud. The brand marks the beginning of a brand new pTron each in and out, which is a contemporary interpretation of brand name’s traditional ‘P’ insignia carrying the identical PASSION and zeal to maintain making know-how accessible to all.
Commenting concerning the perception behind the brand new identification, Mr. Ameen Khwaja, Founder & CEO, pTron mentioned, “Over the past three years, we did one thing which is vibrant, connecting, dependable, and naturally, offers a way of being aspirational. All through the journey, we have now remained true to our core values, at the same time as we frequently remodel to maintain tempo with the altering wants of our finish shoppers. Whereas our identify stays the identical, our emblem & packing have modified considerably to higher characterize who we’re and higher join with our shoppers. With our huge On-line and offline presence and an intensive Made in India vary, we intend to be the popular selection of the Indian youth searching for tech-savvy devices throughout income-classes. Our perception #BeLoudBeProud lends new which means to our core goal of accelerating entry to inexpensive and revolutionary merchandise.”
This new visible identification is consistent with the model’s general mission, which shall be carried out throughout packaging, branding, and advertising and marketing communications. “The brand completely compliments with the product packaging, offering contemporary vitality and vibrancy to a number of touch-points,” he additional defined.
