ONMO has been accessible globally for a while now. What have been the explanations for getting into the Indian market now? What are the expectations you might have from the market?
India is among the quickest rising on-line gaming markets globally and this creates lots of alternatives for platforms like ONMO. Cell gaming has over 300 million customers in India and Esports has hit an inflection level as tens of hundreds of thousands of Indians watch and play esports at the moment. The expansion of informal gaming and esports is rising as a viable enterprise mannequin for gaming platforms in India as eSports will proceed driving gaming adoption, larger engagement and elevated income. Given this backdrop, ONMO is aiming to develop its participant base to over 50 million customers in India. The corporate launched its Beat It tournaments supported by the Simply Beat it marketing campaign in Might 2022 That is anticipated to herald informal avid gamers and non-gamers, therefore, serving to the corporate to construct a brand new viewers inside the area.
How has the pandemic affected the net gaming area?
Cell video games market proved resilient, with customers, income and engagement growing during the last two years. Throughout the pandemic, the Indian on-line gaming sector has solely grown in lockstep. COVID-19-related restrictions and being caught indoors had a big impact on individuals’s lives. Extra free time and accessibility to web resulted within the on-line gaming neighborhood experiencing a big inflow of gamers and viewers. In lots of instances, gaming changed in-person socializing for gamers. The pandemic additionally additional accelerated the adoption of esports in addition to on-line gaming, particularly, in tier 2 and tier 3 cities. There was additionally clear connection between age and elevated time spent taking part in video games – the youthful age group spent extra time taking part in, with socialising and bettering expertise being key causes for gameplay.
Within the final two years, a number of cellular gaming platforms/apps have been launched in India. How does ONMO differentiate itself from its competitors?
ONMO is a social esports platform that may be accessed on any cell phone’s browser. It’s so simple as going to the url and taking part in your favourite esports video games. Any informal gamer can play a variety of video games on the platform and compete on 1000’s of tournaments and battles. All this with out having to obtain and set up any app in your telephone.
Secondly, ONMO hosts solely brief format challenges. The gaming expertise is designed in such a manner that the consumer needn’t spend greater than 2-3 minutes competing on gameplay. With customers wanting brief burst of enjoyable and leisure, ONMO’s brief kind challenges caters to this rising want amongst gamers.
Our cloud gaming expertise is immediately optimised for the cell phone and lets customers play video games on the in the past with out the requirement of consoles, {hardware} or controllers.
Lastly, we’ve constructed a proprietary content material administration system that ingests content material, helps us establish and host one of the best brief gaming moments on the platform.
What are the important thing milestones that ONMO has been in a position to obtain until now? What are the long run plans / progress plans for ONMO in India and globally?
We launched money battles in a beta format in January-February 2022. Customers are rising greater than 30% month-on-month and the variety of gameplays this quarter vs final quarter is 3X. ONMO launched its Beat It tournaments supported by the Simply Beat it marketing campaign in April 2022. The platform is aiming to develop its participant base to over 50 million customers.
