Lenovo has appointed Chandrika Jain as Advertising and marketing Director, India, Lenovo PCSD, efficient March 1, 2022. Based mostly in Bengaluru, she is going to lead the advertising operate throughout the patron, business, tablets, and options & providers portfolios. She may also be liable for the general company Lenovo model in India, together with areas similar to innovation, office, and ESG (atmosphere, social, and governance). Chandrika has greater than 22 years of expertise in a number of sectors, and presently manages Lenovo’s Worldwide Advertising and marketing Hub in India.
Chandrika has labored with Lenovo in varied advertising roles for greater than a decade. Beforehand in her roles at varied promoting businesses, she labored for expertise purchasers similar to Dell, in addition to purchasers within the shopper sector like Himalaya, Carbon (diamond jewellery), and Unilever. She has additionally labored with PSI for an USAID funded marketing campaign to lift HIV consciousness, and at ING financial institution.
Commenting on Chandrika’s appointment, Shailendra Katyal, Managing Director, Lenovo India, stated, “Chandrika’s earlier experiences in main giant, world groups and delivering progressive, brand-building campaigns with the shopper on the centre of all of it, will readily speed up our mission to strengthen Lenovo’s popularity as a trusted world model. I’m delighted to welcome her on this new position at Lenovo, the place she’ll lead the advertising initiatives throughout companies and stay up for have her an enriching expertise at Lenovo.”
Bhaskar Choudhuri, Government Director, Advertising and marketing, Lenovo Asia Pacific, stated, “Lenovo is present process a basic transformation that can take us past our present place as a worldwide #1 in PCs, and set up the corporate as a complete chief in expertise options and providers. India is an important market in spearheading this transition, and Chandrika is the suitable particular person to make the change a actuality for the Lenovo model in India. In her present position she pioneered the first-ever world model marketing campaign, and he or she has demonstrated her enterprise and advertising acumen in driving world campaigns for Lenovo’s shopper laptop computer manufacturers, Yoga and Legion. I’ve full confidence that her expertise will assist deliver Lenovo innovation to India, and additional our imaginative and prescient of Smarter Know-how for All.”
