Hike unveils HikeLand: A magical Digital World to hangout on-line
Hike rolled out the Early Preview of it’s extremely anticipated subsequent providing – HikeLand. HikeLand is a mobile-first digital world, a magical and protected place for folks to hang around on-line the place nice relationships can blossom round shared experiences.
HikeLand was born out of an concept to push the boundaries on the UX and transcend the decade-old consumer experiences reminiscent of messaging & feed and so forth. To start with, in its Early Preview, HikeLand is introducing 2 distinctive shared experiences for customers, Dwelling & Large Display screen.
House is the consumer’s very personal personal house on HikeLand. To start with, customers can hang around with their closest buddies & watch movies collectively whereas interacting over a voice-led expertise similar to they’d in actual life. Dwelling offers customers their very own house the place they will watch & discuss collectively whereas having fun with movies powered by YouTube. Customers will even have 8 wonderful themes to select from to allow them to customise their house with decor that displays their character. Maintaining consumer privateness on the coronary heart of the expertise, nobody can enter a Dwelling in HikeLand with out the consumer’s invitation.
Large Display screen is a spot that brings folks collectively across the content material they love, paving the way in which for brand spanking new friendships to blossom. Consider it as a theatre with a digital twist the place customers are capable of meet new folks & type new friendships all whereas having fun with the content material they love. What makes this expertise much more particular is that they’re ready to do that with the arrogance, enjoyable & security of their HikeMoji. To start out with, Large Display screen is presently powered by YouTube and can be operating exhibits 24×7 round Comedy, Sports activities, and far more. Customers can hop right into a present of their selection, hang around, watch movies with different like-minded folks, & discover out extra about who they’re watching this content material with by way of their profiles and even message them.
Talking on the revealing of the Early Preview, Kavin Bharti Mittal, Founder & CEO, Hike, mentioned, “With developments in expertise, a lot is feasible at present that wasn’t even just some years in the past. The world has developed, it’s time for social merchandise to as properly. With HikeLand, we’re launching the world’s first mobile-first Digital World. A model new tackle how folks can hangout on-line, transcending past the constraints of the offline world.”
“Within the early preview, customers could have 2 experiences. First, the Dwelling, your very personal personal house on-line the place you possibly can hang around along with your favorite folks similar to you’ll in actual life. Second, Large Display screen, a spot that brings collectively folks across the content material they love. Consider it as a enjoyable strategy to stumble upon like-minded folks.”
“It’s a paradigm shift within the consumer expertise which matches past the standard feed, likes, feedback, and shares. The early preview actually is the tip of the iceberg and we’re excited to start constructing this out with our neighborhood” added Kavin.
HikeLand is a homegrown product that has been constructed from the bottom up preserving India in thoughts. It’s an India first product constructed for a mobile-first/mobile-only viewers. This has influenced the innovation within the UX in a giant method, Hike has constructed this for a vertical view and never horizontal. Leveraging range of artwork abilities and assets, HIkeLand additionally introduced collectively a design workforce of not solely UI and UX but in addition Trend, Artwork, and 3D artists.
Whereas HikeLand’s Early Preview initially brings customers 2 distinctive experiences, the corporate is engaged on enhancing this with a number of experiences deliberate within the close to future. Customers can replace to the most recent model of Hike Sticker Chat to get on HikeLand, beginning at present, throughout Android & iOS. With the Early Preview rolled out, the platform will likely be co-created quickly with suggestions & insights from the Hike neighborhood.