Flipkart’s newest providing Shopsy, introduced the launch of a zero-commission market. By this initiative, Flipkart will assist organise and convey smaller sellers throughout Trend, grocery and residential classes, on-line. This may additional allow and amplify the provision of merchandise and catalogues on the platform, and spur e-commerce progress throughout tier 2 cities and cities which have been untouched by digital retail to date.
At present 70% of Flipkart’s clients come from tier 2 and tier 3 cities. With Shopsy, Flipkart goals to scale this to 90%. Flipkart believes gamification together with social commerce options will assist it obtain this mission. One such characteristic is Store & Earn, the place customers will have the ability to unlock larger incentives on attaining a sure weekly/month-to-month goal. This sort of gamification will additional result in virality and evangelization for fringe e-commerce clients.
Over the past decade, Flipkart has championed a number of initiatives to unlock worth for its clients leveraging tech and innovation. This varieties a powerful and demanding base for the success of a next-generation social commerce platform. Sellers are already leveraging Flipkart’s advert tech platform to enrich the zero-commission technique. Moreover, Flipkart’s low value logistic community and affordability packages like ‘Flipkart Pay Later’ are two different key levers that may act as recreation altering catalysts within the context of social commerce.
Prakash Sikaria, Senior Vice President – Progress and Monetization, Flipkart, stated, “Our imaginative and prescient with Shopsy is to allow digital commerce for everybody throughout India. We have now obtained an awesome response and are additional seeking to allow a number of initiatives on the platform to speed up progress. Shopsy is rising 100% week on week. The platform is demonstrating the behaviour of a typical social app and virality is beginning to kick in. To additional expedite this, we goal to convey the perfect of e-commerce to social commerce as we progress in our journey. The Flipkart Group has been dedicated to always increasing the scope of e-commerce; and Shopsy is a crucial step in that path.”
Inside a month of its launch, Shopsy has already onboarded greater than 2 lakh customers. With the onset of the festive season, the platform goals to maintain accelerating its progress over the following two months by ramping up options and choices for Indians who’re eager to begin their social commerce journey.
Shopsy offers social commerce alternatives for enterprising Indians. Leveraging their native community, Shopsy customers are in a position to share catalogues of a big selection of 15 Crore merchandise provided by Flipkart sellers over social media and communication apps. Offering entry to its catalogue and full stack e-commerce providers over simplified social media interface, Flipkart believes can democratize commerce and may disrupt the rising social commerce panorama.
