Flipkart has launched an immersive e-commerce expertise with Flipkart Digicam, an Augmented Actuality functionality on the Flipkart App. This new providing will allow buyers to leap from ‘imagining’ to ‘experiencing’ what a product will seem like in actuality earlier than making a purchase order.
With e-commerce immediately changing into part of our lives, there’s a want and a chance to deliver real-life buying experiences to prospects utilizing applied sciences reminiscent of augmented actuality. Flipkart Digicam goals to make the web expertise extra partaking and helpful for patrons and assist them make knowledgeable selections.
In classes reminiscent of furnishings, baggage and enormous home equipment, the place prospects have to estimate the dimensions and match of the product and perceive its aesthetics earlier than making a purchase order resolution, prospects can have a visible, 3D expertise of merchandise utilizing Flipkart Digicam.
One other vital class the place this functionality will construct buyer confidence and take away guesswork is the Magnificence class, with prospects getting an opportunity to strive merchandise just about earlier than making a choice. With prospects more and more buying on the go and from the consolation of their properties, this new expertise will allow prospects to buy the appropriate product with out having to step out given COVID-19 restrictions.
Jeyandran Venugopal, Chief Product and Know-how Officer at Flipkart, stated, “At Flipkart, we’re always working in direction of making e-commerce an inclusive and immersive expertise for patrons. With the Flipkart Digicam characteristic, we goal to take this expertise a notch greater by providing in-house demonstrations of merchandise from the consolation of a shopper’s lounge, thereby serving to them make an knowledgeable resolution earlier than buying. This know-how has far-reaching purposes and may enhance buyer expertise manifold whereas additionally serving to prospects discover the appropriate product match.”
The speedy adoption of smartphones has propelled the utilization of augmented actuality amongst prospects. In accordance with a report by Gartner, Gen Z and millennials are driving the demand for Augmented Actuality (AR) and Digital Actuality (VR) options, with 30% of the pattern house wanting extra AR/VR capabilities integrated of their buying expertise.
To expertise Flipkart Digicam’s Augmented Actuality characteristic on your smartphones, merely scan the QR code and comply with the directions talked about under.
Furnishings
Massive Home equipment
The way it works:
- Scanning the QR code will lead you to the product web page. You need to use Google lens or scanner on any of the fee apps to go to the web page
- Click on on the choice “View in your room”
- As soon as the digital camera opens, rotate the cellphone digital camera over the ground for a couple of seconds to activate the augmented actuality characteristic
- It is possible for you to to view a life-size reproduction of the product inside your own home
