CleverTap introduced it has unveiled TesseractDB, the world’s first purpose-built database designed to dramatically enhance person engagement and retention for digital client manufacturers. TesseractDB brings true expertise innovation to progress advertising and marketing leaders seeking to ship in-context, well timed, personalised messaging and suggestions throughout all person touchpoints.
TesseractDB transforms large quantities of first-party person knowledge in a privacy-friendly, accessible, and reasonably priced approach to energy real-time person personalization. Leveraging machine studying and Synthetic Intelligence (AI), it presents limitless scale and allows digital manufacturers and companies to harness knowledge and context for each interplay. Person engagement and retention begin from Day One when a person launches an app for the primary time.
Analysis estimates that almost 85% of all messaging is taken into account spam, a mean of about 122 billion messages globally. About 36% of spam content material is generated from ill-timed, non-personalized advertising and marketing messages. This downside continues to be prevalent as a result of restricted knowledge applied sciences which can be patently unable to retailer the large volumes of first-party knowledge required to supply a very private buyer expertise.
“Immediately, we’re excited to unveil TesseractDB, the info expertise that powers the CleverTap platform. It is going to enable international progress advertising and marketing groups to realize true omni-channel buyer engagement,” stated Sunil Thomas, CleverTap Co-founder and Govt Chairman. “Within the final 40 years, MarTech distributors have cobbled collectively generic off-the-shelf knowledge applied sciences in an effort to resolve points for end-user messaging. These applied sciences have been limiting, and because of this, manufacturers merely can not totally unlock their very own person knowledge for actual and significant relationship constructing. To transition away from the spam and transactional communication that’s so prevalent in MarTech right this moment, we should make person knowledge accessible, reasonably priced, and simply accessible. That is why we invented TesseractDB.”
TesseractDB is a big technological leap that removes all knowledge associated limitations sometimes related to the MarTech business. Utilizing TesseractDB, digital manufacturers can provide every person a magical onboarding expertise and proceed to ship pleasant experiences all through their journey.
TesseractDB™ allows CleverTap to supply unmatched expertise, options, and capabilities –
- Limitless knowledge look again durations with none limitations
- Excessive velocity, scale, and unmatched throughput
- Wealthy, granular first-party person knowledge storage
- Constructed-in real-time machine studying and AI
- Hyper-personalized engagement and suggestions
“Till now, knowledge look again and entry limitations, created by overages and value, prevented manufacturers from unlocking the complete potential of first-party person knowledge for engagement. This can be a deep tech and science downside. With TesseractDB, CleverTap offers the business’s most versatile segmentation and knowledge processing engine for cellular engagement, ” says Momchil Kyurkchiev, Chief Technique Officer, CleverTap. He provides, “TesseractDB is designed to offer MarTech professionals a cheap and environment friendly approach to seize limitless knowledge streams and ship actionable insights and analytics to drive personalization and engagement.”
