A10 Networks boosts EMEA Channel Programme with New Hires and Collaborative Partnership Method
A10 Networks has introduced the numerous ongoing success achieved by its channel programme in 2021, with 23 new strategic companions signed up within the final yr and plans to additional develop channel initiatives in 2022, significantly within the APAC area.
Firstly of 2021, A10 Networks refocused its 5 key strategic channel pillars encompassing constructing ecosystems, channel enablement, lead era actions, deal registration and dealing with distribution. Now in the direction of the tip of 2021, A10 Networks has signed up 23 new companions on account of this laser deal with its channel, which now includes over 80 companions and 30 distributors.
Moreover, A10 Networks continues to work with strategic alliance companions, Dell and Ericsson. These alliances might be a key focus in 2022 driving mixed expertise options that ship higher enterprise outcomes for patrons.
New enterprise growth initiatives are underway inside the distribution group with joint-funded sources assigned in territories such because the Center East, UK&I, Benelux, DACH, Africa and Scandinavia working with distributors comparable to Exertis, Ingram, Netex, V-Valley, 2SB, MUK and others.
A10 Networks additionally launched its new Affinity Technical Ambassador programme in EMEA in 2021 which is gaining nice traction with sturdy technical collaborations inside key companions underway to harness and enrich the data stage of companions. The corporate has additionally targeted on taking companions on a progressive journey and its Elevate to Elite initiative has been efficiently enabling companions to make the transition to Elite associate standing.
Chris Martin, Channel Gross sales Chief for EMEA & APAC at A10 Networks feedback: “We’ve seen actual constructive momentum within the channel in 2021 regardless of the pandemic. In actual fact, our digital providing has meant that we’ve constantly grown with no unfavorable impression from COVID-19. However this isn’t simply off the again of our choices but in addition demonstrates how necessary the channel is in serving to prospects to guard towards the evolving nature of cyberattacks. This improve in assaults mixed with the necessity to function in a brand new surroundings that encompasses each distant and workplace working and spans each the digital and bodily world. It demonstrates simply how necessary it’s for enterprises to work with trusted companions.
“We’re additionally hiring new expertise to assist our progress and I’m delighted that Samantha Sene has joined us to assist drive our channel technique ahead in area. With our programme now firmly established we will think about creating deeper relationships as we deal with working with high quality companions.”
Samantha Sene joins A10 Networks as channel gross sales chief for UK&I, Benelux and the Nordics. Samantha has an enviable observe file in serving to organisations to develop new markets to promote by means of associate organisations to finish customers. An formidable cybersecurity gross sales chief, Samantha has sturdy expertise in creating progress methods and constructing high-performance groups.
Previous to becoming a member of A10 Networks, Samantha was a Enterprise Unit Chief at Infinigate for greater than 4 years and previous to this a Vendor Gross sales Supervisor for Dell and SecurEnvoy for over three years at Infinigate. In consequence, Samantha has been recognised as a key participant within the business and a CRN Ladies in Channel Awards Finalist.
Samantha Sene feedback, “It’s an thrilling time to affix A10 Networks. The channel programme is now firmly established and there’s a lot to construct upon in 2022. I’m eager to develop the partnerships by main joint associate planning processes, together with efficiency aims, guiding our companions by means of important milestones and utilizing my expertise to construct additional buyer success and innovation.”